TITO BOY x 5&A DIME
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TITO BOY x 5&A DIME
Anthony Ayatin aka Tito Boy is an independent chef who is popularized not only by his food, but by his personality. People often go to his pop–up shops just to meet him in person so I took Anthony’s identity and created a caricature in a vintage style that the clothing brand 5&A Dime often uses. Maintaining the same style of 5&D ensures that the new merchandise doesn’t alienate long running fans of the clothing brand, while attracting new fans from Tito Boy.